If you are the parent of a Tween and you have noticed them talking to themselves and making weird facial and hand movements very animatedly into a device, the chances are you have a Vlogger in your midst.
That is, of course, if they are not just taking a selfie!
So for ease, I am going to start with a couple of definitions.
Tween – a girl ages about 9-14…too old for toys, but too young for boys.
Very easy to market to, will usually follow any fashion trend set for them, will most likely go through the phase of ‘finding themselves’ as they ‘grow up’.
Vlogger – Video Blogger – One who records a video blog.
A vlog or video blog is a blog (short for weblog) which uses video as the primary content A video logger who creates video content about their life and travels!
Source : Urban Dictionary
Has the world gone mad I hear you cry. First Blogging and now Vlogging!
I may be preaching to the wise and converted here but for those of you that are wondering what it’s all about, I am about to explain my findings.
I thought this would be useful for parents, who like myself, find themselves and their daughters becoming a part of this ever growing phenomenon.
So, as a Blogger myself who comes into regular contact with Vlogs, Vloggers and Vlogging, I thought I would take a peek into the world of the Vloggers and Bloggers that are capturing the attention and imagination of our Tween’s.
As a parent of a 10 year old daughter, as well as being interested in finding out more about these Vloggers, I also have one eye on my daughter’s safety online and the other on making sure that she is viewing appropriate content.
So first up – the lovely Zoella (Zoe Sugg).
I would be surprised if you haven’t heard of her. You may not have seen her channel but she is often in the news and is always very prominent in the Tween magazines along with her fellow Vloggers.
Zoella reached the milestone of having 10 million subscribers to her You Tube channel this year. Starting as an accidental Blogger five years ago at the age of 19, Zoella now has a very successful career as a professional Blogger and Vlogger.
As you may or may not know, one can earn money from V(B)logging through brand sponsorship and endorsement as well as from launching their own product ranges and public appearances to list but a few sources of income.
Zoella has had several books published and as I understand it (!) part of the appeal is that she is part of a group of Vloggers and Bloggers that are friends.
I have read the blog and seen her You Tube channel. The content is varied and covers everything from days out to hair do’s, make-up & skincare tutorials, recipes, friendships, girly stuff, pets and having fun.
Zoella is very sweet in a girl next door kind of way. She is also squeaky clean which is a thumbs up for parents and she is also very likeable. Not a bad role model to have in my opinion. She is also very successful through her own sheer hard work. Another positive.
Some other facts :
Brighton seems to be the mecca for these Vloggers with some of them being based there.
You will also come across the ‘haul’ trend
Haul – a shopping spree
a vlog titled “Makeup Haul” or “(Store Name) Haul” is a video showing a shopping spree in that given area, showing products or clothing that will usually be featured in future How To, or tutorial videos
Source : Urban Dictionary
Of course any ‘haul’ is mainly going to be brand endorsement or sponsorship and is therefore marketing by definition but we have had no demands for purchases made as a result of this. Also very important when the pound is in the hand of the parent.
Here are some of the other VFFs (Vlogging Friends Forever) who you may stumble upon.
- Zoella’s boyfriend, Alfie Deyes (Pointless Blog) is also a Vlogger
- Her brother, Joe Zugg (Thatcher Joe)
- Marcus Butler (Alfie Deyes friend)
- Tanya Burr (Zoella’s friend)
- Jim Chapman (Tanya Burr’s boyfriend)
- Louise Pentland (Zoella’s bestie) SprinkleofGlitter
- Caspar Lee (Friend and former flatmate of Alfie Deyes)
And here is Zoella on her You Tube channel with some of her VFFs in case you have no idea of what I am talking about.
So What Is The Appeal?
I took the opportunity of asking my daughter this question and I was really interested in the answer. Obviously I know why people Blog and Vlog in the adult world and why people follow them but the younger Vloggers have been a bit of a grey area for me up until now.
I wanted to understand
Q Why the appeal?
A Zoella is likeable, relatable and homely
Q Do you feel you have to buy/have the things she talks about?
A Of course not
What Does Mum Think?
From what I can see with my mummy head on, it’s all harmless fun and entertainment.
There is always lots of laughter when Zoella is on and it’s really no different from watching the TV or reading a book to an extent.
Obviously it can be addictive viewing which we will always monitor.
And then there is the marketing element which is, unfortunately, going to be present wherever the kids are looking and watching and there will naturally be some kind of influence. Thus far I don’t feel that this has been a problem. Nor does it mean we have to rise to it. What I have seen my daughter and her friends do in this regard is to create their own haul with their own little products.
Any Vlogging that is done by my Tween is monitored and will only be shareable amongst those that we know. I am mindful that this point in particular is a bit of a moveable feast but our current parental control settings don’t even allow access to Amazon! We are all over that one. For obvious reasons.
All in all, I’m liking what I’m seeing.
I would just like to add that we had the fruit picking idea first (*BAE) but I am happy to concede that any future visit to Brighton will be solely for the purpose of being groupies. I have no choice but to #hashtag along – really!
I can also testify that Tanya Burr’s Chocolate Cornflake Cookies are divine and if this cooking behaviour continues then I would be a fool to complain.
What Are Your Thoughts?
Are you familiar with this crowd and the world of Vlogging? If not, I hope this post has helped and I would love to hear your thoughts.
And, if you are already converted “we’ll see ya in Brighton with your haul”!
*Before anyone else!!!!